Privacy Policy

Last updated: 07 December 2025

1. Controller

This website is operated by Althea Luma Management LLC (“we”, “us”, “our”). If you have questions about this Privacy Policy or how we process data, you can contact us at: Email: contact@althealuma.com

2. What data we process

We process only the data you provide or that is technically necessary when using this website:

• Contact data (name, email address, business / brand name) when you send a message via the contact form.
• Message content from free-text fields.
• Technical data such as IP address, browser type, device info, date & time of access, and visited pages.
• Cookie & usage data from Google reCAPTCHA for spam protection.

3. Purposes of processing

We use your data to:

• Read and respond to your inquiry.
• Prepare potential cooperation or consulting work.
• Operate, secure, and optimize our website.
• Fulfill legal documentation obligations.

4. Legal bases

• Consent (when submitting the contact form).
• Legitimate interests in communication, security, and website operation.
• Legal obligations where required.

5. Data retention

We store data only as long as necessary:

• Contact inquiries: usually up to 3 years for documentation and follow-up.
• Technical logs: short-term as required for security and troubleshooting.

6. Data sharing

We do not sell your data. We may share data only with:

• Technical service providers (hosting, email, security) under contractual safeguards.
• Authorities or courts if legally required.

7. International transfers

As a U.S. company, we may use providers inside or outside the EEA. Where required, we implement safeguards (e.g., standard contractual clauses).

8. Cookies & third-party tools

This website uses necessary cookies and tools such as:

• Google reCAPTCHA for spam protection.

These tools may collect technical usage data to perform their function.

9. Your rights

• Access to your data
• Rectification
• Erasure (“right to be forgotten”)
• Restriction of processing
• Objection (legitimate interest)
• Data portability
• Withdraw consent at any time

You can exercise your rights at: contact@althealuma.com

10. Security

We use technical and organizational measures to protect data. However, no online transmission can be guaranteed 100% secure.

11. Updates

We may update this Privacy Policy to reflect changes in services, legal requirements, or technical developments. The latest version is always published on this page.